Nordic Fest: The First Promotional Brochure

The first Nordic Fest brochure, 1967

Last week's post on the 1999 recorded intentions of the Nordic Fest founders got me to open up the original 1967 Nordic Fest brochure pictured here as part of the #nordicfest50 research process. I found some interesting, relatively timeless content inside worthy of sharing in today's post: 

Decorah has a long and colorful Norwegian heritage. More than a century ago, Norwegian settlers were attracted to the area by wooded bluffs and scenic spring-fed streams. Soon Decorah became a cultural center for these Americans from Norway. Here they established Luther College in 1861, the Norwegian-American newspaper Decorah Posten in 1874, and the famed Norwegian-American Museum in 1877. The people of Decorah invite you to share this cultural heritage which provides an "Old World" atmosphere. The people say "Velkommen" to the Nordic Fest on July 27-30.

Things to Do at Nordic Fest

WATCH demonstrations of early Norwegian crafts.

HIKE on a nature trail or take a bus trip to scenic and historic sites.

NIBBLE fresh Norwegian pastries made while you watch.

SHOP for Scandinavian specialties in streets ablaze with flags and colorful costumes.

LISTEN to strolling musicians or a band concert (Sunday) in the park.

SAMPLE the best Norwegian cooking at many varied dining facilities.

FISH trout in a stream or watch and/or participate in unique athletic events.

VISIT homes where the elegance of the past still lingers.

WANDER on the modern campus of Luther College overlooking the scenic Upper Iowa river valley.

DRINK coffee in the Norwegian cabin at the Norwegian-American Museum.

VIEW the first national exhibition of rosemaling or an exhibit of local painting (begins Thursday). 

DANCE to old time music in the streets or watch folk dancers in native dress.

SEE the traditional parade of children in native costume on Thursday.

Many other attractions and events, too numerous to mention, are being planned.

The Decorah area offers a variety of modern living accommodations, including choice camp sights. Write to Nordic Fest, P.O. Box 364 or the Decorah Chamber of Commerce, Decorah, Iowa, 52101.

Nordic Fest: Founder Intentions

The first Nordic Fest promotional brochure, 1967

In 1999, Jaycee Nordic Fest founders Jerry Aulwes, Mike Dahly. Harry Olson, Darrell Pierce and Gary Svenson decided to reflect on their original intentions in organizing Nordic Fest in communication to the Nordic Fest board, recounted here: 

The Nordic Fest was founded as a cultural non-commercial event to promote goodwill and fellowship among the people in and around Decorah, Iowa...to act as hosts for and attract visitors from elsewhere: and, in general, promote the welfare and appeal of Decorah and the surrounding area to others. 

We intended to focus attention to the culture, places, educational, arts and businesses that are historically rooted in Decorah and the area, and generally available to visitors any time of the year, not just during Nordic Fest.

The unique appeal of Decorah/Nordic Fest is that visitors are impressed that we respect our ancestry, their contributions and are proud enough to preserve and showcase these contributions, in a low key, non-commercial way. 

Whether you've attended one Nordic Fest, all 48, or somewhere in between, how do you think Nordic Fest is doing on these original intentions as expressed 15 years ago by the Jaycee members who founded the event, and who were joined by Phyllis Leseth and Dr. Marion Nelson? 

Nordic Fest: Worthy of a Return Since Year One

Cousins whose mothers are from Decorah prepare to join the 2008 Nordic Fest Barnetog (Children's Parade)

As plans came together for the first Nordic Fest in 1967, big news came: screen and theatre actress Peggy Wood, known for her roles as strong-willed Scandinavian mother Marta Hansen in the television show Mama (1949-1957), which was based on the Broadway play I Remember Mama as well as Mother Abess from Sound of Music (1965) would be an honored guest at the first Nordic Fest. 

What were Peggy's impressions of her first visit to Decorah, in 1967 for the first Nordic Fest? 

As recalled in the Thursday, July 25, 1991 Decorah Newspapers Nordic Fest edition (on the occasion of the 25th year): 

"I saw a little boy who carried a Norwegian flag in one hand, and you know what he had in his other hand? His bottle. It was too delightful to forget. I am sure everyone who was there vowed to come to the second Nordic Fest next July. It was a charming experience. I shall never forget it." 

What was your moment that made you know you wanted to return to the following year's Nordic Fest? 

It Comes with Being Part of the Community: A First Nordic Fest Memory

Lila and Marion Nelson

Photo courtesy  Vesterheim, used with permission,  taken circa 1991

Recently, Lila Nelson agreed to be interviewed for the #nordicfest50 project. For a brief overview of Lila's many contributions to Vesterheim and Nordic Fest, click here. 

Lila shared a particularly neat story about the first Nordic Fest, shared here in her own words: 

"One of the things that delighted me so was that it was important for Marion not only that the Museum have a good showing, but when there was street activity - street dancing, he felt it was very important that we had to be out there taking part in that.

I can remember that when they started the music in the evening in the streets. At first, no one was going out and dancing. Marion said, 'Alright, we have to get out there and dance!' 

Well, that was the last thing I wanted to do, because I am just not the kind of person who likes to go out there. But we did it! I can remember starting to dance and the bands kind of picking it up. Pretty soon, the street dancing was just delightful. Everyone was doing it."

Lila reports that first Nordic Fest dance she and Marion helped get started was a fast waltz. 

Thank you, Lila and Marion for your many contributions to getting Nordic Fest started, including that first street dance! 

Nordic Fest: New Memories, Experiences and Fans Every Year

Many Nordic Fest stories include tales from people who have enjoyed the event every year, or at least wish they could be in attendance every year. The rich traditions of Nordic Fest and its tendency to attract repeat visitors makes it easy to forget that for nearly five decades, each Nordic Fest has been a first experience for some of the event's guests. 

This year, University of Northern Iowa running back and NFL prospect David Johnson attended his first Nordic Fest and won the Nordic Rock Throw, launching his 100 pound rock an impressive 37 feet, 7 inches. 

In a recent interview with Darin Svenson, David had this to share about his Nordic Rock throw and Nordic Fest experiences: 

"My girlfriend Meghan Brock, her mom is from Decorah, so she asked me to do it. She told me about the Nordic days. She asked if I wanted to throw a rock. I said, 'I've never thrown one, so I might as well try it.' We went up there. It was a fun time," said David Johnson.

"Do you have any training that compared to doing something like that, or was that maybe unique to things you've done in the past?" asked Darin Svenson.

"Definitely didn't have any training. Definitely a unique thing. The rock wasn't smooth, it had lumps in it. It was something new to me. It was fun!" 

First time Nordic Fests offer a special time to start a legacy of memories. What first time Nordic Fest experiences stand out in your mind for you, your friends or family?